When cannabis retail became legal in Canada in 2019, Aurora Cannabis came to the team for a new concept for their Edmonton flagship. A research and strategy phase framed Aurora as a grower, producer, and retailer working at the meeting point of medical technology and nature. So the store design centred on the idea of the supernatural: advanced materials and systems set against natural elements, mountain, sky, sun, and water.

That idea shaped the store layout, the millwork and custom displays, and the choice of materials, furnishings, and fixtures. The flagship went on to inform Aurora’s wider branding and visual identity as they launched in Edmonton.

Studio: Bruce Mau Design

Completed: 2019